It’s all in the presentation
Today my first real professional portfolio arrived in the post. I purchased it about a month ago from the House of Portfolio in New York (the only place to buy your portfolios, or so I’m told). At first I will say that I bought it under duress, I’ve been doing the rounds with the Agencies both here in Australia and in the States and I heard over and over again, “the work is good but the presentation is awful”. But after placing the order and then having over a month to wait for the delivery (I of course being me, wanted a non standard size and I wanted everything personalised), I began to get excited.
No one tells you when you first start out how important your Portfolio presentation is. So over the years I’ve had a few different ‘books’ but today when sliding in the first few photos and turning the pages over I finally knew what it felt like to see your Portfolio as your ‘book’.
I thought I would take some photos of my old books with my old work and show the evolution of my Portfolio.
This is my first ‘book’. It cost me $5 and amongst the tears from the free street press magazine I was shooting for, I slid in shots printed on paper from a colour printer. Of course no one really took me seriously.
One of my first ‘professional shoots’.
This is my second portfolio purchased for about $30 not including the sleeves which were also inexpensive but terrible because of the matte finish. Again a very student like feel about the book so not taken very seriously.
A couple of my first ‘location shoots’.
My first semi professional book. This one is leather and cost me over $100. The sleeves are still not the best for presentation and it’s a ring binder so didn’t look great when presenting double page spreads. But when I bought it I was buying the best I could afford.
My beloved Alice Affair shoot.
My new ‘Book’ comes with a Bag.
And everything is personalised.
My second best shoot to date.
Double page spreads look like just that instead of two separate photos.