Australian Wool Industry Launches Campaign
Images from Australian Wool Innovation’s latest campaign.
This new direction solidifies AWI’s new identity as well as a new brand stable and licensee program for AWI’s 1,845 global partners, including Lacoste, Marks & Spencer, Benetton, Next, Zegna, Brooks Brothers, Isetan and Dillard’s.
This month, three new brands and licensing programs will be released globally to replace the original Woolmark symbols. They are Australian Merino, Superior Merino and Superior Merino Blend. The ball-of-wool Woolmark logo will also get an upgrade and will feature a stylized ram’s head.